"A 'hooey' is the last wrap, used to secure legs in tie down roping. The HOOey brand is changing the face of modern ropers everywhere. Whether you're in the pin or on the town, this HOOey wallet will have your back. How do you get your HOOey. Brown genuine leather with a turquoise front accented with a brown floral tooled overlay and a tan overlay with a circled logo. Six card slots and single cash slot.